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I specialize in guiding educational entities through AI integration, insightful data analysis, and impactful social media strategies.

SJ Fitness

Client: SJ Fitness — run by Samantha Connell, a professional bodybuilder and gym owner based in Blackpool, Wales.

Objective: Increase bookings for SJ Fitness’s weight loss programs by improving digital visibility and building a consistent, low-maintenance lead generation system.

Key Strategies and Metrics:

  • Website Funnel Development: Built a clear, mobile-friendly website funnel that simplified the booking process and captured leads more effectively.
  • Social Media Content Creation: Created and scheduled engaging social media posts across Instagram and Facebook, focusing on client results and program benefits.
  • Localised Meta Ads: Launched a targeted Meta campaign aimed at people in the local area actively looking for weight loss support.

Campaign Achievements:

  • Boosted Online Presence: The new website and content strategy .brought in significantly more engagement and visibility.
  • Lead Growth: The Meta campaign brought in a consistent stream of qualified leads.
  • Higher Conversions: A strong percentage of those leads converted into paying clients, raising overall program enrollment rates.

Impact: The combination of a clean funnel, social proof-driven content, and precise ad targeting helped SJ Fitness increase program bookings and grow their client base— all while freeing Samantha up to focus more on coaching and less on day-to-day marketing tasks.