Hi, I’m Chamith
Practical AI Consulting Automation & Workflow Building Lead Generation Strategy

🟧 Sweet Greeks Winter Campaign

Client: The Sweet Greeks — a cozy Mediterranean café looking to increase traffic and online orders during quieter winter months.

Objective: Drive engagement, increase visibility, and convert video viewers into online orders using Meta ads.

Deliverables:

• Ad Creative A/B Testing: Used two ad variants and kept both running due to equal performance.

• Meta Video Campaign: Targeted local food lovers on Facebook and Instagram with snackable video content.

• Tracking Setup: Measured impressions, unique clicks, engagements, and hook rate to refine performance.

Impact:

• Reach: 27,556

• Post Engagement: 11,113

• Unique Clicks: 501

• Hook Rate: 24.25%

• CTR: 1.1%

• CPM: £2.74 — cost-effective and below average

🟩 JamaicaWahGwaan ‘January Discount’ Campaign

Client: Jamaican fast food brand offering a limited-time January discount to boost early-year sales.

Objective: Generate leads and online orders through attention-grabbing Meta video ads.

Deliverables:

• Video Ad Design: Produced a short-form ad highlighting the brand’s story, team, and bold Jamaican flavours — layered with messaging around the January discount to drive urgency.

• Meta Distribution: Ran the ad across Facebook and Instagram targeting local takeaway customers using geofencing and interest filters.

• Performance Tracking: Monitored reach, impressions, clicks, CPC, and CTR to evaluate campaign effectiveness and optimize mid-flight.

Impact:

• Reach: 2,232

• Impressions: 4,699

• Link Clicks: 54

• Post Engagement: 517

• CPC: £0.28

• CTR: 1.13%

🟦 33% Discount Campaign (Unique Health & Fitness)

Client:  Unique Health & Fitness: A local gym aiming to drive January sign-ups by offering a limited-time 33% discount for couples.

Objective: Quickly generate leads and increase gym visits through a high-impact Meta ad campaign targeting health-conscious partners.

Deliverables:

• Ad Visual: Designed bold, eye-catching visuals focused on transformation, community, and the limited-time couple’s offer.

• Meta Targeting: Used Meta’s demographic tools to target couples aged 25–45 within a 10-mile radius who had recently shown fitness interest.

• Performance Tracking: Measured CPC and ROI with a lean budget

Impact:

• Reach: 16,157

• Link Clicks: 142

• CPC/CPM: £2.48 per 1,000 people

• Outcome: 

• High ROI, direct gym conversions, and strong cost-efficiency – proving even small campaigns can deliver measurable real-world results.

🟪 Kefy Site Revamp 

Client: Kefy – an activewear brand looking to level up their online store by improving user experience, conversion performance, and search visibility.

Objective: Boost on-site engagement, streamline navigation, and improve conversions through UX, SEO, and CRO-focused improvements

Deliverables:

• UX Overhaul: Redesigned the site with faster load times, mobile-first layouts, simplified navigation, and a cleaner visual hierarchy to improve usability and reduce drop-off.

• Conversion Optimisation: Rebuilt the product structure and checkout process to reduce friction, added real-time live support, and tested CTA placements for better flow.

• SEO Enhancements: Conducted deep keyword research and rewrote key pages with high-performing descriptions, conversion-driven content, and technical SEO best practices.