Hi, I’m Chamith
I specialize in guiding small businesses, particularly those with revenues under $100,000, towards substantial growth through advanced AI integration, detailed data analytics, and targeted social media strategies. In today’s rapidly evolving digital landscape, my focus is on helping such enterprises outpace the competition, enhancing their operational efficiency and digital presence. Whether it’s deciphering complex datasets or elevating your online brand identity, I’m committed to navigating your business through the transformative world of AI and digital marketing, setting the stage for enduring success.
What I Do
Operational AI Consulting
Customized artificial intelligence solutions crafted for small service-based businesses, designed to enhance client engagement and predict business outcomes effectively.
Data-Driven Business Insights
In-depth analysis of your business data, offering actionable insights and visually compelling reports for key stakeholders.
Social Media Strategy & Campaign Optimization
Crafting tailored social media strategies and utilizing data-driven insights for optimal campaign performance, ensuring heightened engagement and maximized ROI.
My Portfolio
Consulting Projects
Client: RP Plumbing & Gardening – A dedicated landscaping and plumbing company known for its exceptional craftsmanship and customer service.
Objective: To transition their traditional business model to the digital realm and ensure a continuous flow of leads for sustainable growth.
Deliverables:
- Website Development: Conceived and launched a custom website, encapsulating the company’s ethos, services, and portfolio, serving as a digital storefront for potential clients.
- Business Card Creation: Designed professional business cards that embody the brand’s identity. Complimented the client with a free batch of printed cards to enhance their offline networking efforts.
- Social Media Integration: Carved out a digital space on relevant social platforms, ensuring consistency in branding, messaging, and engagement.
- Lead Generation Management: Initiated and continue to oversee a robust lead generation system, utilizing both organic and paid strategies to ensure a steady influx of potential clients every month.
Impact: Through the seamless integration of offline and online branding tools, RP Plumbing & Gardening has seen a consistent rise in leads and brand recognition. The sustained lead generation management affirms the lasting impact of a meticulously crafted digital transition strategy.
Client: Popadoms, a popular Asian restaurant in Newport.
Objective: Boost customer base and online orders by promoting best-selling dishes through an Instagram ad campaign.
Deliverables:
- Campaign Creation: Developed and executed a targeted Instagram ad campaign, focusing on the restaurant’s top dishes to attract more customers.
- Budget Management: Effectively managed a budget of £350 over a 14-day period.
- Performance Metrics:
- Return on Ad Spend (ROAS): Achieved a remarkable 300% ROAS, indicating a highly profitable campaign.
- Cost Per Click (CPC): Maintained a CPC of £1.50, optimizing the budget for maximum reach and engagement.
- Conversion Rate: Attained a conversion rate of 3%, reflecting effective audience targeting and ad content.
Impact: This strategic campaign led to a significant increase in Popadoms’ customer base and a substantial growth in online orders, showcasing the power of well-crafted and targeted digital marketing strategies in the restaurant industry.
Client: Tiyapo Adeoye, a distinguished retired professional bodybuilder and gym owner in Watford.
Objective: Enhance Tiyapo’s online presence with a new website featuring class scheduling capabilities and increase gym membership through a strategic Meta giveaway campaign.
Key Strategies and Metrics:
- Website Development for Online Presence: Developed a sleek, user-friendly website for Tiyapo’s training location, facilitating easy online class scheduling and improved customer interaction.
- Meta Giveaway Campaign: Launched an engaging social media giveaway on Meta, offering a free training session to attract potential gym members.
- Campaign Achievements:
- Engagement and Reach: Successfully engaged over 1,000 participants in the giveaway.
- High Conversion Rate: Converted 20 of these participants into new gym members.
- Cost-Effective Acquisition: Maintained an impressive Cost per Acquisition (CPA) of only £4.50 per new gym member.
Impact: The campaign generated substantial revenue from the new gym memberships, covering the campaign costs and yielding a positive ROI. This strategy effectively expanded Tiyapo’s gym membership base, demonstrating the efficacy of combining a strong online presence with targeted social media marketing.
Client: Aerolift Flight Academy, a family owned flight school in Salt lake city, Utah.
Objective: Design and implement a marketing funnel to increase sign-ups for introductory flight lessons, aiming to boost student enrollment and revenue.
Strategy and Execution:
- Marketing Funnel Creation: Collaborated with the academy owner to develop a tailored marketing funnel that guides potential students from awareness to enrollment.
- Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta platforms, precisely aimed at attracting individuals interested in pursuing pilot training.
- Consistent Lead Generation: Established a system that ensures a steady flow of leads each month, enhancing the academy’s student acquisition efforts.
Results:
- Increased Enrollment: Successfully signed up two additional Private Pilot License (PPL) students within just two weeks of implementing the funnel.
- Revenue Growth: Contributed an additional $10,000 to Aerolift Flight Academy’s revenue, marking a significant financial uplift.
- Ongoing Success: The marketing funnel continues to generate consistent monthly leads, sustaining the academy’s growth trajectory.
Impact: This project exemplifies how a well-structured marketing funnel, combined with strategic digital advertising, can significantly impact lead generation and revenue growth for specialized education providers like flight schools.
SJ Fitness
Client: SJ Fitness, Blackpool, Samantha Connell a professional bodybuilder and gym owner in Blackpool, Wales.
Objective: Enhance the number of bookings for SJ Fitness’s weight loss programs.
Key Strategies and Metrics:
- Website Funnel Development: Created a tailored website funnel to improve the booking process and efficiently capture leads for weight loss programs.
- Social Media Content Creation: Developed and implemented a content strategy across social platforms to engage potential clients and highlight the benefits of the weight loss programs.
- Meta Lead Generation Campaign: Executed a targeted ad campaign on Meta to increase visibility and attract prospective clients.
Campaign Achievements:
- Enhanced Online Presence: The new website and social media efforts significantly increased user interaction and engagement.
- Lead Generation Success: The Meta campaign effectively attracted a large number of leads interested in the weight loss programs.
- Conversion Improvement: Successfully converted a notable percentage of leads into new bookings for the weight loss programs.
Impact: Our integrated approach of website optimization, content marketing, and targeted social media ads significantly increased the bookings for SJ Fitness’s weight loss programs, contributing to a higher return on investment and expanding the gym’s client base. This strategy demonstrates the effectiveness of combining digital enhancements with targeted marketing to achieve business growth.
Client: Connells Estate Agents, An estate agency recognized for its comprehensive real estate services.
Objective: To enhance operational efficiency in accounting, bookkeeping, and claims processing through advanced automation solutions.
Deliverables:
- Automation Strategy Development: Created a customized strategy using Zapier and bespoke software to automate routine tasks, reducing manual efforts and errors.
- Custom Software Integration: Implemented tailor-made software solutions specifically designed to streamline Connells Estate Agents’ financial operations and claims processing tasks.
- Zapier Integrations: Utilized Zapier to connect and automate workflows across various platforms, enhancing data flow and operational efficiency.
- Process Optimization: Refined existing workflows to ensure seamless automation and integration, leading to quicker processing times and reduced workload.
Impact: The automation solutions deployed at Connells Estate Agents resulted in a significant reduction in time and resources spent on administrative tasks, leading to improved accuracy in financial reporting and faster claims processing. This strategic enhancement has allowed the agency to focus more on client service and business growth.
Programming Projects
Solarwise: Advanced PV Forecasting Model Project
Objective: Enhance the accuracy of short-term Photovoltaic (PV) forecasts to support solar power operators in grid integration, driving toward a more sustainable energy future.
Methodology:
Research Focus: Recognized the significant impact of cloud conditions on PV output. Aimed to produce precise 10-minute-ahead forecasts tailored to varying sky conditions.
Hybrid CNN/ResNet Model: Leveraged the image processing prowess of Convolutional Neural Networks (CNN) combined with the time-sensitive learning of Residual Neural Networks (ResNet). This synergy birthed condition-specific sub-models adept at predicting PV output based on sky images and past data.
Data & Training: Utilized the open-source Stanford Solar Forecasting dataset. The models trained on 600 sky images across four distinct cloud conditions: clear, partly-cloudy, mostly-cloudy, and overcast.
Key Outcomes:
Achieved Root Mean Squared Error (RMSE) values as follows: Clear (1.91), Partly-cloudy (1.72), Mostly-cloudy (1.13), and Overcast (4.48). The model excelled with mostly-cloudy conditions but faced challenges with overcast scenarios, likely due to the unpredictability of dense cloud cover.
Contribution & Future Scope: Solarwise’s hybrid approach aids PV system operators in optimizing energy performance. Future iterations could integrate more meteorological data to refine forecasting accuracy, priming the model for real-time applications.
Explore More: For a detailed overview of the project’s development and methodology, visit the GitHub repository: Solarwise Project on GitHub
Land Cover Detection Using Machine Learning Project Overview
Objective: To implement a land cover detection system using machine learning algorithms on a dataset of remotely sensed images, aiming to classify different types of land cover with high accuracy.
Key Components:
- Data Preparation: The project utilizes the UC Merced Land Use dataset, comprising 2100 images across 21 land cover categories. The dataset includes both high and low-resolution RGB images, with a primary focus on using image features for classification.
- Methodology:
- Dataset Handling: The images are shuffled and divided into 80% training, 10% validation, and 10% testing samples.
- Feature Extraction & Visualization: Utilizing provided code to compute image features and visualize images, with an emphasis on Histogram of Oriented Gradients (HOG) for feature representation.
- Machine Learning Application: Employing a variety of machine learning algorithms, including K-Means, Gaussian Mixture Models, Support Vector Machine, and Neural Networks, to classify images into distinct land cover categories.
- Model Evaluation: Conducting thorough testing and validation, using metrics like accuracy and confusion matrices to assess model performance.
Key Outcomes:
- Effective Classification: Successfully categorized images into distinct land cover types, leveraging the strengths of various machine learning models.
- Insightful Data Analysis: Deep analysis of the dataset revealed significant patterns and relationships in land cover types, contributing to the field of remote sensing and environmental monitoring.
- Advanced Computational Techniques: Demonstrated the efficacy of using high-dimensional data in machine learning, showcasing the potential for similar applications in other domains.
Explore More: For a detailed exploration of the project’s methodology and findings, visit the GitHub repository: Land Cover Detection Project
Temperature Control System at SewPort
Objective: To design and implement a simple, user-friendly temperature control system for a factory work floor, enabling a comfortable and efficient work environment for factory workers by mitigating the temperature fluctuations caused by large operating machinery.
Methodology:
Research Focus: Acknowledging the adverse effects of extreme temperature variations on worker productivity and safety at a factory floor in Sri Lanka. Determined to establish a system that monitors and adjusts the temperature to optimal levels throughout the day.
Hardware & Software Requirements: The system will require temperature and humidity sensors, and a computer equipped with software capable of processing real-time environmental data. The software will provide a graphical user interface (GUI) for displaying live data and triggering alerts.
Data & Programming: Data from sensors will be visualized in a graph, showing temperature and humidity trends. A divide and conquer approach will be used for programming tasks, with visualizations aiding in data interpretation.
Solution Design: Proposed a temperature control system with a feedback loop, integrating sensors and control algorithms to regulate temperature and humidity at desired set points.
Key Outcomes:
- Temperature Regulation: The system aims to automatically maintain different temperatures for various times, potentially saving energy and costs.
- Worker Comfort and Safety: By avoiding extreme temperatures, the system will enhance workers’ focus and reduce health risks.
- User Interaction: The GUI will allow management to set temperature thresholds and display live data, with the capability to prompt the user to activate cooling mechanisms or visual alerts.
- Contribution & Future Scope: This temperature control system can serve as a model for larger, more complex systems. It also presents an opportunity for low-budget companies to adopt computational methods for environmental monitoring. Future enhancements may include remote monitoring capabilities and integration with a wider range of environmental control systems.
Explore More: Visit the project on GitHub for a comprehensive understanding of its development and functionality: Temperature Monitoring System
Hydro-Power Allocation Optimization Model
Objective: Develop a machine learning-based optimization model for hydro-power allocation that predicts job creation based on power allocations, using a decision tree regression model. Incorporate an interactive dashboard for real-time visualization of the predicted job creation impact from user-defined power allocation values.
Methodology:
- Research Focus: Centered on exploring the synergy between energy systems and data analytics. Aimed to leverage data-driven decision-making for optimizing resource allocation in the hydro-power sector.
- Model Development: Employed a decision tree regression model to forecast the number of jobs created from specific hydro-power allocations. Focused on precise and accurate predictive modeling.
- Interactive Dashboard Creation: Developed a user-friendly dashboard for stakeholders to interact with the model. Enabled real-time input of power allocation values and visualized the consequent job creation impact.
Key Outcomes:
- Predictive Accuracy: Demonstrated the model’s capability to accurately predict economic outcomes (job creation) from energy allocations.
- Optimization Strategy: Provided a strategic framework for maximizing job creation through efficient hydro-power allocation, showcasing the practical application of data science in energy resource management.
- User Engagement: Enhanced accessibility and understanding of the model’s implications through the interactive dashboard, catering to policymakers and stakeholders in the energy sector.
Explore More: Visit the project repository on GitHub for detailed insights: Hydro-Power Allocation and Economic Impact Analysis on GitHub
Researcher’s Network Development Project Overview
Project Objective: Create a functional researcher’s social network, emphasizing profile management, data organization, and network analysis.
Key Components:
- Profile Management System: Developed a class to represent individual researcher profiles, encompassing essential details like name, date of birth, email, work experiences, and research interests.
- Data Structuring with BST: Implemented a Binary Search Tree (BST), organizing researcher profiles for efficient access and management. This included creating and managing nodes within the tree.
- Efficient Data Retrieval: Developed a class to systematically manage researcher profiles.
- File Reading and Integration: Created a FileReader for seamless profile data import from text files.
- Alphabetical Sorting Mechanism: Engineered a method for alphabetically sorting profiles, improving network navigation.
- Graph-Based Networking: Constructed a Graph structure, simulating complex social interactions between researchers.
- Innovative Follower Recommendation: Introduced a recommendation system based on triadic closure within the Graph structure.
Outcome: The project successfully merged object-oriented programming, data structures, and algorithms to form a practical tool for academic networking.
Explore More: Visit the project repository on GitHub for detailed insights: Researcher’s Network on GitHub
Objective: The project aims to provide a detailed analysis of renewable energy adoption patterns across the United Kingdom, focusing on understanding the distribution and influencing factors of various renewable energy sources.
Key Components:
- Data Analysis Objective: Investigate the spread of renewable energy sources in the UK, delve into the interplay between energy capacity, technology types, and geographical locations, and offer insights into future trends in the UK’s renewable energy sector.
- Dataset Utilization: The study is based on a comprehensive dataset encompassing information on renewable power plants in the UK, covering aspects such as location, capacity, and technology.
- Methodological Approach:
- Data Preprocessing: Involves cleaning, structuring, and transforming the data for analysis.
- Exploratory Data Analysis (EDA): Visualizing data to comprehend distributions and fundamental relationships.
- Statistical Analysis: Employing linear regression to examine factors affecting electrical capacity.
- Cluster Analysis: Conducting K-means clustering to discern patterns based on plant characteristics and location.
- Geographical Analysis: Using Leaflet for interactive mapping, showcasing the spatial distribution of renewable energy plants.
Key Findings:
- Identified four distinct clusters of renewable energy plants, characterized by their geographic distribution, capacity, and technology:
- Cluster 1 (Orange): Specialized installations in diverse locations, indicative of niche energy solutions.
- Cluster 2 (Light Green): Common technologies like wind and solar in areas with favorable conditions, reflecting policy support and high demand.
- Cluster 3 (Light Blue): A mix of moderately common technologies, possibly signifying community-based or experimental projects.
- Cluster 4 (Purple): Emerging or less prevalent technologies in varied regions.
- These findings illuminate the dynamics of technology choice, regional policies, and environmental factors in shaping the UK’s renewable energy scenario.
Explore More: For a detailed look at the analysis and methodology, visit the project on GitHub: UK Renewable Energy Adoption Analysis
My Resume
Experience
Co-Founder
March 2023 - PresentCo-founded a fitness-focused marketing agency specializing in branding and marketing for gyms and personal trainers. My role encompasses lead generation and strategic marketing, contributing to the growth of four major client accounts.
Warehouse Operations Assistant
Jul 2022 - Jun 2023Assisted in managing warehouse activities, including inventory tracking, order fulfilment, and coordination of logistical processes
Freelance Social Media Strategist
Sep 2020 - Jul 2021Oversaw the creation and refinement of customized social media strategies for various clients, enhancing their online brand presence and driving optimal engagement through data-driven insights and collaboration.
Education & Certifications
AI For Business
January 2024Completed the AI for Business Specialization, focusing on integrating Big Data, Artificial Intelligence, and Machine Learning into business practices. This program covered ethical AI implementation, governance frameworks, people management within AI-driven HR functions, and data-driven marketing strategies for customer engagement.
Meta Social Media Marketing Professional Certificate
December 2023This course has equipped me with practical skills in content creation, strategy development, and targeted advertising, enhanced by a deep dive into analytics and measurement. My expertise now extends to crafting engaging digital campaigns, leveraging data-driven insights for effective audience targeting, and optimizing social media platforms to maximize brand impact and engagement.
Data Analyst Professional Certificate
November 2023Gained proficiency in data analytics through courses covering Excel, data visualization tools like Cognos, Python for data science and AI, SQL with Python, and hands-on projects, concluding with the IBM Data Analyst Capstone Project.
BSc in Computer Science
Mar 2021 - June 2023During my B.Sc. in Computer Science at Swansea University, I actively participated in diverse societies including Kickboxing, Business, Mountaineering, and Chess. Academically, I delved into modules such as Big Data and Machine Learning, User Experience, Embedded Systems, and Optimization, culminating in a significant personal project.
Google Project Management
October 2023Covered comprehensive modules from project initiation and planning to execution, with a focus on both traditional and Agile project management methodologies. Culminated in a real-world project management capstone application.
Testimonials
Robert Plant
OwnerWebsite Design & Social Media Strategy
When I first approached Chamith, my business was solely based on referrals, and the online world seemed daunting. Not only did he create an Interactive website that displayed the results of the jobs we did, but the speed at which he took our business online was absolutely remarkable. Within a week, we started receiving inquiries for jobs from my Facebook page. And just when I thought I'd seen it all, Chamith surprised us with sleek business cards – on the house! It's rare to find someone who delivers excellent work and throws in pleasant surprises. Thanks to this young man, we're not just online; we're thriving online. I would highly recommend Chamith for any business looking to make an online impact!
Waz Mo
Owner and Head ChefMeta Promotion Campaign
Chamith crafted a Facebook marketing campaign for us, the change was truly amazing. Our online orders almost doubled in two weeks! I was surprised at how effectively they understood our cuisine and our customers. If you're looking to boost your business, I can't recommend him enough for anyone looking for social media work.
Alison Pritchard
Co-Founder and Assistant Head TeacherSocial Media Profiles & TikTok Campaign
My husband and I were doing our best with our tutoring centre, but we struggled with the whole social media side of things. Chamith stepped in and not only revamped our profiles but also created a marketing campaign without charging us a penny. The results? Seven extra students, which in our line of business is truly a blessing. I can't express how grateful we are to Chamith for their generosity and expertise. Their genuine support made all the difference for our family-run centre.
Consulting
Single package
Looking to revolutionize your marketing strategy with AI?Let me guide you through brainstorming, strategizing, feasibility checks, and tailored business strategies, supplemented by in-depth coaching.
Complete Satisfaction or Your Money Back
Consistent Email Support
Bring Along Up to Three Team Members
Hassle-Free Rescheduling
Group Package
Secure three consultationsSecure three consultations in advance to receive a discount. Perfect for projects or coaching that benefit from sustained guidance.
Complete Satisfaction or Your Money Back
Continuous Call Support
Accommodate Up to Three Team Members
Hassle-Free Rescheduling
My Blog
The Best Ways to Do Market Research For Your Business Plan.
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Contact With Me
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Phone: +012 345 678 90 Email: admin@example.comHave questions or looking to collaborate? Reach out via email, and I’ll get back to you promptly. I’m always eager to connect and explore new opportunities.
Email: chamithkotage@protonmail.com