Hi, I’m Chamith
Social Media strategist.
AI consultant.
Data Analyst.
Hey, I’m Chamih! I’m passionate about helping businesses grow using AI, automation, and social-media strategies. Over the past few years, I’ve worked with startups, small businesses, and established companies to streamline operations, optimize digital strategies, and enhance customer engagement through technology. Whether it’s leveraging AI to automate processes, designing high-performing marketing funnels, or helping companies migrate to the cloud, I’m all about practical, impactful solutions.

What I Do
Operational AI Consulting
Helping small businesses automate lead generation, appointment scheduling, and client engagement using AI chatbots, automated workflows, and CRM integrations to save time and improve conversions.
Data-Driven Business Insights
Using advanced analytics and AI tools to track, measure, and optimize digital marketing campaigns—delivering real-time insights that drive better decision-making and higher ROI.
Social Media Strategy & Campaign Optimization
Crafting high-performing social media campaigns using targeted ads, AI-driven audience segmentation, and engagement analytics to maximize reach, generate leads, and boost conversions.
My Portfolio
Consulting Projects
Client: RP Plumbing & Gardening – A local landscaping and plumbing company looking to transition online and automate lead generation.
Objective: To transition their traditional business model online and secure a continuous flow of leads for sustainable growth.
Deliverables:
- Website Development: Designed and launched a high-converting website with integrated AI-powered chatbots to handle customer inquiries and booking requests.
- Business Card Creation: Developed and provided a custom business card design with scannable QR codes linking to the website and contact forms.
- Social Media Integration: Created and optimized social media pages, using AI-driven content scheduling to enhance engagement.
- Lead Generation Management: Implemented an AI-powered CRM system that qualified leads and automatically followed up via email and SMS.
Impact: Within six weeks, RP Plumbing & Gardening saw a 40% increase in customer inquiries, reduced response time due to automated follow-ups, and a consistent flow of leads coming through the website and social media ads.
Client: Popadoms, a popular Asian restaurant in Newport.
Objective: Increase online orders and improve customer engagement through targeted digital marketing strategies.
Deliverables:
- Campaign Creation: Ran a 14-day targeted campaign featuring best-selling dishes, optimized for local audiences.
- Budget Management: Effectively managed a budget of £350 over a 14-day period.
- Performance Metrics:
- Return on Ad Spend (ROAS): Achieved a 300% ROAS, indicating a highly profitable campaign.
- Cost Per Click (CPC): Maintained a CPC of £1.50, optimizing the budget for maximum reach and engagement.
- Conversion Rate: Attained a conversion rate of 3%, reflecting effective audience targeting and ad content.
Impact: The Instagram campaign generated over 150 inquiries, resulting in a rough 15% increase in online orders for the month, and repeat customers responded positively to the personalized marketing offers.
Client: Tiyapo Adeoye, a distinguished retired professional bodybuilder and gym owner in Watford.
Objective: Improve membership sign-ups through digital engagement and automation.
Key Strategies and Metrics:
- Website Development for Online Presence: Developed a sleek, user-friendly website for Tiyapo’s training location, facilitating easy online class scheduling and improved customer interaction.
- Meta Giveaway Campaign: Launched an engaging social media giveaway on Meta, offering a free training session to attract potential gym members.
- Campaign Achievements:
- Engagement and Reach: Successfully engaged over 1,000 participants in the giveaway.
- High Conversion Rate: Converted 20 of these participants into new gym members.
- Cost-Effective Acquisition: Maintained an impressive Cost per Acquisition (CPA) of only £4.50 per new gym member.
Impact: The campaign engaged over 600 people, leading to 14 new paying members in the first month. Automating follow-ups helped reduce drop-offs and increased client retention rates.
Client: Aerolift Flight Academy, a family owned flight school in Salt lake city, Utah.
Objective: Design and implement a marketing funnel to increase sign-ups for introductory flight lessons, aiming to boost student enrollment and revenue.
Strategy and Execution:
- Marketing Funnel Creation: Collaborated with the academy owner to develop a tailored marketing funnel that guides potential students from awareness to enrollment.
- Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta platforms, precisely aimed at attracting individuals interested in pursuing pilot training.
- Consistent Lead Generation: Established a system that ensures a steady flow of leads each month, enhancing the academy’s student acquisition efforts.
Results:
- Increased Enrollment: Successfully signed up two additional Private Pilot License (PPL) students within just two weeks of implementing the funnel.
- Revenue Growth: Contributed an additional $10,000 to Aerolift Flight Academy’s revenue, marking a significant financial uplift.
- Ongoing Success: The marketing funnel continues to generate consistent monthly leads, sustaining the academy’s growth trajectory.
Impact: This project taught me how a well-structured marketing funnel, combined with strategic digital advertising, can significantly impact lead generation and revenue growth for specialized education providers like flight schools.
SJ Fitness
Client: SJ Fitness, Blackpool, Samantha Connell a professional bodybuilder and gym owner in Blackpool, Wales.
Objective: Increase the number of bookings for SJ Fitness’s weight loss programs.
Key Strategies and Metrics:
- Website Funnel Development: Created a tailored website funnel to improve the booking process and efficiently capture leads for weight loss programs.
- Social Media Content Creation: Developed and implemented a content strategy across social platforms to engage potential clients and highlight the benefits of the weight loss programs.
- Meta Lead Generation Campaign: Ran a localized Facebook campaign targeting people looking for weight loss solutions.
Campaign Achievements:
- Enhanced Online Presence: The new website and social media efforts significantly increased user interaction and engagement.
- Lead Generation Success: The Meta campaign effectively attracted a large number of leads interested in the weight loss programs.
- Conversion Improvement: Successfully converted a notable percentage of leads into new bookings for the weight loss programs.
Impact: Our approach of website optimization, content marketing, and targeted social media ads significantly increased the bookings for SJ Fitness’s weight loss programs, contributing to a higher return on investment and expanding the gym’s client base.
Client: Switch Accounting – A growing accounting firm known for its innovative approach to financial management and client services.
Objective: To enhance productivity and client service efficiency through the integration of AI-driven software solutions.
Deliverables:
- AI Software Consultation: Consulted on the selection of cutting-edge AI software, including Microsoft Co-pilot, to streamline various accounting processes.
- Automation Implementation: Implemented multiple tools designed to automate repetitive tasks, allowing the firm to focus on high-value activities.
- Productivity Enhancement: Configured and optimized the software to maximize productivity, significantly reducing the time spent on routine tasks.
- Efficiency Boost in Client Services: Leveraged AI tools to enhance the accuracy and speed of client interactions and financial reporting.
Impact: The integration of AI software at Switch Accounting has markedly improved productivity and operational efficiency, significantly reducing manual data entry and processing time, improving overall client service delivery.
Programming Projects
Solarwise: Advanced PV Forecasting Model Project
Objective: Enhance the accuracy of short-term Photovoltaic (PV) forecasts to support solar power operators in grid integration, driving toward a more sustainable energy future.
Methodology:
Research Focus: Recognized the significant impact of cloud conditions on PV output. Aimed to produce precise 10-minute-ahead forecasts tailored to varying sky conditions.
Hybrid CNN/ResNet Model: Leveraged the image processing prowess of Convolutional Neural Networks (CNN) combined with the time-sensitive learning of Residual Neural Networks (ResNet). This synergy birthed condition-specific sub-models adept at predicting PV output based on sky images and past data.
Data & Training: Utilized the open-source Stanford Solar Forecasting dataset. The models trained on 600 sky images across four distinct cloud conditions: clear, partly-cloudy, mostly-cloudy, and overcast.
Key Outcomes:
Achieved Root Mean Squared Error (RMSE) values as follows: Clear (1.91), Partly-cloudy (1.72), Mostly-cloudy (1.13), and Overcast (4.48). The model excelled with mostly-cloudy conditions but faced challenges with overcast scenarios, likely due to the unpredictability of dense cloud cover.
Contribution & Future Scope: Solarwise’s hybrid approach aids PV system operators in optimizing energy performance. Future iterations could integrate more meteorological data to refine forecasting accuracy, priming the model for real-time applications.
Explore More: For a detailed overview of the project’s development and methodology, visit the GitHub repository: Solarwise Project on GitHub
Land Cover Detection Using Machine Learning Project Overview
Objective: To implement a land cover detection system using machine learning algorithms on a dataset of remotely sensed images, aiming to classify different types of land cover with high accuracy.
Key Components:
- Data Preparation: The project utilizes the UC Merced Land Use dataset, comprising 2100 images across 21 land cover categories. The dataset includes both high and low-resolution RGB images, with a primary focus on using image features for classification.
- Methodology:
- Dataset Handling: The images are shuffled and divided into 80% training, 10% validation, and 10% testing samples.
- Feature Extraction & Visualization: Utilizing provided code to compute image features and visualize images, with an emphasis on Histogram of Oriented Gradients (HOG) for feature representation.
- Machine Learning Application: Employing a variety of machine learning algorithms, including K-Means, Gaussian Mixture Models, Support Vector Machine, and Neural Networks, to classify images into distinct land cover categories.
- Model Evaluation: Conducting thorough testing and validation, using metrics like accuracy and confusion matrices to assess model performance.
Key Outcomes:
- Effective Classification: Successfully categorized images into distinct land cover types, leveraging the strengths of various machine learning models.
- Insightful Data Analysis: Deep analysis of the dataset revealed significant patterns and relationships in land cover types, contributing to the field of remote sensing and environmental monitoring.
- Advanced Computational Techniques: Demonstrated the efficacy of using high-dimensional data in machine learning, showcasing the potential for similar applications in other domains.
Explore More: For a detailed exploration of the project’s methodology and findings, visit the GitHub repository: Land Cover Detection Project
Temperature Control System at SewPort
Objective: To design and implement a simple, user-friendly temperature control system for a factory work floor, enabling a comfortable and efficient work environment for factory workers by mitigating the temperature fluctuations caused by large operating machinery.
Methodology:
Research Focus: Acknowledging the adverse effects of extreme temperature variations on worker productivity and safety at a factory floor in Sri Lanka. Determined to establish a system that monitors and adjusts the temperature to optimal levels throughout the day.
Hardware & Software Requirements: The system will require temperature and humidity sensors, and a computer equipped with software capable of processing real-time environmental data. The software will provide a graphical user interface (GUI) for displaying live data and triggering alerts.
Data & Programming: Data from sensors will be visualized in a graph, showing temperature and humidity trends. A divide and conquer approach will be used for programming tasks, with visualizations aiding in data interpretation.
Solution Design: Proposed a temperature control system with a feedback loop, integrating sensors and control algorithms to regulate temperature and humidity at desired set points.
Key Outcomes:
- Temperature Regulation: The system aims to automatically maintain different temperatures for various times, potentially saving energy and costs.
- Worker Comfort and Safety: By avoiding extreme temperatures, the system will enhance workers’ focus and reduce health risks.
- User Interaction: The GUI will allow management to set temperature thresholds and display live data, with the capability to prompt the user to activate cooling mechanisms or visual alerts.
- Contribution & Future Scope: This temperature control system can serve as a model for larger, more complex systems. It also presents an opportunity for low-budget companies to adopt computational methods for environmental monitoring. Future enhancements may include remote monitoring capabilities and integration with a wider range of environmental control systems.
Explore More: Visit the project on GitHub for a comprehensive understanding of its development and functionality: Temperature Monitoring System
Hydro-Power Allocation Optimization Model
Objective: Develop a machine learning-based optimization model for hydro-power allocation that predicts job creation based on power allocations, using a decision tree regression model. Incorporate an interactive dashboard for real-time visualization of the predicted job creation impact from user-defined power allocation values.
Methodology:
- Research Focus: Centered on exploring the synergy between energy systems and data analytics. Aimed to leverage data-driven decision-making for optimizing resource allocation in the hydro-power sector.
- Model Development: Employed a decision tree regression model to forecast the number of jobs created from specific hydro-power allocations. Focused on precise and accurate predictive modeling.
- Interactive Dashboard Creation: Developed a user-friendly dashboard for stakeholders to interact with the model. Enabled real-time input of power allocation values and visualized the consequent job creation impact.
Key Outcomes:
- Predictive Accuracy: Demonstrated the model’s capability to accurately predict economic outcomes (job creation) from energy allocations.
- Optimization Strategy: Provided a strategic framework for maximizing job creation through efficient hydro-power allocation, showcasing the practical application of data science in energy resource management.
- User Engagement: Enhanced accessibility and understanding of the model’s implications through the interactive dashboard, catering to policymakers and stakeholders in the energy sector.
Explore More: Visit the project repository on GitHub for detailed insights: Hydro-Power Allocation and Economic Impact Analysis on GitHub
Researcher’s Network Development Project Overview
Project Objective: Create a functional researcher’s social network, emphasizing profile management, data organization, and network analysis.
Key Components:
- Profile Management System: Developed a class to represent individual researcher profiles, encompassing essential details like name, date of birth, email, work experiences, and research interests.
- Data Structuring with BST: Implemented a Binary Search Tree (BST), organizing researcher profiles for efficient access and management. This included creating and managing nodes within the tree.
- Efficient Data Retrieval: Developed a class to systematically manage researcher profiles.
- File Reading and Integration: Created a FileReader for seamless profile data import from text files.
- Alphabetical Sorting Mechanism: Engineered a method for alphabetically sorting profiles, improving network navigation.
- Graph-Based Networking: Constructed a Graph structure, simulating complex social interactions between researchers.
- Innovative Follower Recommendation: Introduced a recommendation system based on triadic closure within the Graph structure.
Outcome: The project successfully merged object-oriented programming, data structures, and algorithms to form a practical tool for academic networking.
Explore More: Visit the project repository on GitHub for detailed insights: Researcher’s Network on GitHub
Objective: The project aims to provide a detailed analysis of renewable energy adoption patterns across the United Kingdom, focusing on understanding the distribution and influencing factors of various renewable energy sources.
Key Components:
- Data Analysis Objective: Investigate the spread of renewable energy sources in the UK, delve into the interplay between energy capacity, technology types, and geographical locations, and offer insights into future trends in the UK’s renewable energy sector.
- Dataset Utilization: The study is based on a comprehensive dataset encompassing information on renewable power plants in the UK, covering aspects such as location, capacity, and technology.
- Methodological Approach:
- Data Preprocessing: Involves cleaning, structuring, and transforming the data for analysis.
- Exploratory Data Analysis (EDA): Visualizing data to comprehend distributions and fundamental relationships.
- Statistical Analysis: Employing linear regression to examine factors affecting electrical capacity.
- Cluster Analysis: Conducting K-means clustering to discern patterns based on plant characteristics and location.
- Geographical Analysis: Using Leaflet for interactive mapping, showcasing the spatial distribution of renewable energy plants.
Key Findings:
- Identified four distinct clusters of renewable energy plants, characterized by their geographic distribution, capacity, and technology:
- Cluster 1 (Orange): Specialized installations in diverse locations, indicative of niche energy solutions.
- Cluster 2 (Light Green): Common technologies like wind and solar in areas with favorable conditions, reflecting policy support and high demand.
- Cluster 3 (Light Blue): A mix of moderately common technologies, possibly signifying community-based or experimental projects.
- Cluster 4 (Purple): Emerging or less prevalent technologies in varied regions.
- These findings illuminate the dynamics of technology choice, regional policies, and environmental factors in shaping the UK’s renewable energy scenario.
Explore More: For a detailed look at the analysis and methodology, visit the project on GitHub: UK Renewable Energy Adoption Analysis
My Resume
Experience
Co-Founder
March 2023 - PresentCo-founded a fitness-focused marketing agency specializing in branding and marketing for gyms and personal trainers. My role encompasses lead generation and strategic marketing, contributing to the growth of four major client accounts.
Warehouse Operations Assistant
Jul 2022 - Jun 2023Assisted in managing warehouse activities, including inventory tracking, order fulfilment, and coordination of logistical processes
Freelance Social Media Strategist
Sep 2020 - Jul 2021Oversaw the creation and refinement of customized social media strategies for various clients, enhancing their online brand presence and driving optimal engagement through data-driven insights and collaboration.
Education & Certifications
AI For Business
January 2024Completed the AI for Business Specialization, focusing on integrating Big Data, Artificial Intelligence, and Machine Learning into business practices. This program covered ethical AI implementation, governance frameworks, people management within AI-driven HR functions, and data-driven marketing strategies for customer engagement.
Meta Social Media Marketing Professional Certificate
December 2023This course has equipped me with practical skills in content creation, strategy development, and targeted advertising, enhanced by a deep dive into analytics and measurement. My expertise now extends to crafting engaging digital campaigns, leveraging data-driven insights for effective audience targeting, and optimizing social media platforms to maximize brand impact and engagement.
Data Analyst Professional Certificate
November 2023Gained proficiency in data analytics through courses covering Excel, data visualization tools like Cognos, Python for data science and AI, SQL with Python, and hands-on projects, concluding with the IBM Data Analyst Capstone Project.
BSc in Computer Science
Mar 2021 - June 2023During my B.Sc. in Computer Science, I actively participated in diverse societies including Kickboxing, Business, Mountaineering, and Chess. Academically, I delved into modules such as Big Data and Machine Learning, User Experience, Embedded Systems, and Optimization, culminating in a significant personal project.
Google Project Management
October 2023Covered comprehensive modules from project initiation and planning to execution, with a focus on both traditional and Agile project management methodologies. Culminated in a real-world project management capstone application.
Testimonials

Robert Plant
OwnerWebsite Design & Social Media Strategy
I met Chamith while working in a warehouse, and after learning about his expertise, he offered to help take my business online. He built a website that showcased my services, set up a social media strategy, and within a week, I started getting job inquiries from Facebook. Chamith even went the extra mile, designing business cards to keep my branding consistent. Thanks to his speed, knowledge, and attention to detail, my business is thriving online. Highly recommend!

Waz Mo
Owner and Head ChefMeta Promotion Campaign
Chamith made us a Facebook marketing campaign, the results were truly amazing. Our online orders almost doubled in two weeks! I was surprised at how effectively they understood our cuisine and our customers. If you're looking to boost your business, I can't recommend him enough for anyone looking for social media work.

Alison Pritchard
Co-Founder and Assistant Head TeacherSocial Media Profiles & TikTok Campaign
My husband and I were doing our best with our tutoring centre, but we struggled with the whole social media side of things. Chamith stepped in and not only revamped our profiles but also created a marketing campaign without charging us a penny. The results? Seven extra students, which in our line of business is truly a blessing. I can't express how grateful we are to Chamith for their generosity and expertise. Their genuine support made all the difference for our family-run centre.
My Blog
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Contact With Me

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Phone: +012 345 678 90 Email: admin@example.comHave questions or looking to collaborate? Reach out via email, and I’ll get back to you promptly. I’m always eager to connect and explore new opportunities.
Email: chamithkotage@protonmail.com