TNT Fitness

Client: Tiyapo Adeoye — retired professional bodybuilder and gym owner based in Watford, looking to boost sign-ups and streamline communication with new leads.

Objective: Increase gym membership sign-ups  through a stronger digital presence, automation, and a high-engagement social media campaign.

Key Strategies and Metrics:

• Website Development: Built a clean, mobile-friendly website with an integrated class schedule and lead form. Set up WhatsApp notifications so Tiyapo was instantly alerted  whenever someone booked a session.
• Meta Giveaway Campaign: Launched an engaging social media giveaway offering a free training session to attract potential gym members nearby.
• Campaign Achievements:
  • Engagement and Reach: Over 1,000 people interacted with the campaign
  • High Conversion Rate: 14 new paying members signed up in the first month
  • Cost-Effective Acquisition: Just £4.50 per new member

Impact: The campaign turned digital engagement into real revenue. Automated follow-ups helped reduce drop-offs and improved retention. With systems in place, Tiyapo was able to focus more on coaching while the backend handled lead capture, follow-up, and scheduling.