Client: Tiyapo Adeoye, a distinguished retired professional bodybuilder and gym owner in Watford.
Objective: Enhance Tiyapo’s online presence with a new website featuring class scheduling capabilities and increase gym membership through a strategic Meta giveaway campaign.
Key Strategies and Metrics:
Website Development for Online Presence: Developed a sleek, user-friendly website for Tiyapo’s training location, facilitating easy online class scheduling and improved customer interaction.
Meta Giveaway Campaign: Launched an engaging social media giveaway on Meta, offering a free training session to attract potential gym members.
Campaign Achievements:
Engagement and Reach: Successfully engaged over 1,000 participants in the giveaway.
High Conversion Rate: Converted 20 of these participants into new gym members.
Cost-Effective Acquisition: Maintained an impressive Cost per Acquisition (CPA) of only £4.50 per new gym member.
Impact: The campaign generated substantial revenue from the new gym memberships, covering the campaign costs and yielding a positive ROI. This strategy effectively expanded Tiyapo’s gym membership base, demonstrating the efficacy of combining a strong online presence with targeted social media marketing.