Client: Jamaican fast food brand offering a limited-time January discount to boost early-year sales.
Objective: Generate leads and online orders through attention-grabbing Meta video ads.
Deliverables:
Video Ad Design: Produced a short-form ad highlighting the brand’s story, team, and bold Jamaican flavours — layered with messaging around the January discount to drive urgency.
Meta Distribution: Ran the ad across Facebook and Instagram targeting local takeaway customers using geofencing and interest filters.
Performance Tracking: Monitored reach, impressions, clicks, CPC, and CTR to evaluate campaign effectiveness and optimize mid-flight.
Impact:
Reach: 2,232
Impressions: 4,699
Link Clicks: 54
Post Engagement: 517
CPC: £0.28
CTR: 1.13%
🟦 33% Discount Campaign (Unique Health & Fitness)
Client: Unique Health & Fitness: A local gym aiming to drive January sign-ups by offering a limited-time 33% discount for couples.
Objective:Quickly generate leads and increase gym visits through a high-impact Meta ad campaign targeting health-conscious partners.
Deliverables:
Ad Visual: Designed bold, eye-catching visuals focused on transformation, community, and the limited-time couple’s offer.
Meta Targeting: Used Meta’s demographic tools to target couples aged 25–45 within a 10-mile radius who had recently shown fitness interest.
Performance Tracking: Measured CPC and ROI with a lean budget
Impact:
Reach: 16,157
Link Clicks: 142
CPC/CPM: £2.48 per 1,000 people
Outcome:
High ROI, direct gym conversions, and strong cost-efficiency – proving even small campaigns can deliver measurable real-world results.
🟪 Kefy Site Revamp
Client:Kefy – an activewear brand looking to level up their online store by improving user experience, conversion performance, and search visibility.
Objective: Boost on-site engagement, streamline navigation, and improve conversions through UX, SEO, and CRO-focused improvements
Deliverables:
UX Overhaul: Redesigned the site with faster load times, mobile-first layouts, simplified navigation, and a cleaner visual hierarchy to improve usability and reduce drop-off.
Conversion Optimisation: Rebuilt the product structure and checkout process to reduce friction, added real-time live support, and tested CTA placements for better flow.
SEO Enhancements:Conducted deep keyword research and rewrote key pages with high-performing descriptions, conversion-driven content, and technical SEO best practices.