Popadoms Resturant

Client: Popadoms — a well-known family-run Asian restaurant in Newport, looking to boost online orders and reach more local customers through social media.

Objective: Run a short, high-impact campaign to increase online orders and improve customer engagement, especially during weekday evenings when traffic was slower.

Deliverables:

• Ad Campaign  Strategy: Designed and launched a 14-day Meta (Instagram + Facebook) campaign featuring their most popular dishes and promotions, targeted to local foodies and repeat customers.
• Budget & Performance Management: Ran the campaign with a £350 budget, keeping CPC under £1.50 and achieving a strong 3% conversion rate.  
• Performance Metrics:
  • Return on Ad Spend (ROAS): Achieved a 300% ROAS
  • Cost Per Click (CPC): Maintained a CPC of £1.50
  • Conversion Rate: 3%

Impact: The campaign brought in over 150 inquiries, resulting in a ~15% increase in online orders that month. Repeat customers responded well to personalized offers, and the data helped the client see exactly which promotions were working.