Client: Aerolift Flight Academy, a family owned flight school in Salt lake city, Utah.
Objective: Design and implement a marketing funnel to increase sign-ups for introductory flight lessons, aiming to boost student enrollment and revenue.
Strategy and Execution:
Marketing Funnel Creation: Collaborated with the academy owner to develop a tailored marketing funnel that guides potential students from awareness to enrollment.
Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta platforms, precisely aimed at attracting individuals interested in pursuing pilot training.
Consistent Lead Generation: Established a system that ensures a steady flow of leads each month, enhancing the academy’s student acquisition efforts.
Results:
Increased Enrollment: Successfully signed up two additional Private Pilot License (PPL) students within just two weeks of implementing the funnel.
Revenue Growth: Contributed an additional $10,000 to Aerolift Flight Academy’s revenue, marking a significant financial uplift.
Ongoing Success: The marketing funnel continues to generate consistent monthly leads, sustaining the academy’s growth trajectory.
Impact: This project exemplifies how a well-structured marketing funnel, combined with strategic digital advertising, can significantly impact lead generation and revenue growth for specialized education providers like flight schools.