Consulting Projects

Home
Consulting Projects

Consulting Projects

Marketing Campaign Highlights (Selected Projects)

🟧 Sweet Greeks Winter Campaign

Client: The Sweet Greeks — a cozy Mediterranean café looking to increase traffic and online orders during quieter winter months.

Objective: Drive engagement, increase visibility, and convert video viewers into online orders using Meta ads.

Deliverables:

Ad Creative A/B Testing: Used two ad variants and kept both running due to equal performance.
Meta Video Campaign: Targeted local food lovers on Facebook and Instagram with snackable video content.
Tracking Setup: Measured impressions, unique clicks, engagements, and hook rate to refine performance.

Impact:

Reach: 27,556
Post Engagement: 11,113
Unique Clicks: 501
Hook Rate: 24.25%
CTR: 1.1%
CPM: £2.74 — cost-effective and below average

🟩 JamaicaWahGwaan ‘January Discount’ Campaign

Client: Jamaican fast food brand offering a limited-time January discount to boost early-year sales.

Objective: Generate leads and online orders through attention-grabbing Meta video ads.

Deliverables:

Video Ad Design: Produced a short-form ad highlighting the brand’s story, team, and bold Jamaican flavours — layered with messaging around the January discount to drive urgency.
Meta Distribution: Ran the ad across Facebook and Instagram targeting local takeaway customers using geofencing and interest filters.
Performance Tracking: Monitored reach, impressions, clicks, CPC, and CTR to evaluate campaign effectiveness and optimize mid-flight.

Impact:

Reach: 2,232
Impressions: 4,699
Link Clicks: 54
Post Engagement: 517
CPC: £0.28
CTR: 1.13%

🟦 33% Discount Campaign (Unique Health & Fitness)

Client: Unique Health & Fitness: A local gym aiming to drive January sign-ups by offering a limited-time 33% discount for couples.

Objective: Quickly generate leads and increase gym visits through a high-impact Meta ad campaign targeting health-conscious partners.

Deliverables:

Ad Visual: Designed bold, eye-catching visuals focused on transformation, community, and the limited-time couple’s offer.
Meta Targeting: Used Meta’s demographic tools to target couples aged 25–45 within a 10-mile radius who had recently shown fitness interest.
Performance Tracking: Measured CPC and ROI with a lean budget

Impact:

Reach: 16,157
Link Clicks: 142
CPC/CPM: £2.48 per 1,000 people
Outcome:
High ROI, direct gym conversions, and strong cost-efficiency – proving even small campaigns can deliver measurable real-world results.

🟪 Kefy Site Revamp

Client: Kefy – an activewear brand looking to level up their online store by improving user experience, conversion performance, and search visibility.

Objective: Boost on-site engagement, streamline navigation, and improve conversions through UX, SEO, and CRO-focused improvements

Deliverables:

UX Overhaul: Redesigned the site with faster load times, mobile-first layouts, simplified navigation, and a cleaner visual hierarchy to improve usability and reduce drop-off.
Conversion Optimisation: Rebuilt the product structure and checkout process to reduce friction, added real-time live support, and tested CTA placements for better flow.
SEO Enhancements: Conducted deep keyword research and rewrote key pages with high-performing descriptions, conversion-driven content, and technical SEO best practices.

Consulting Projects

SJ Fitness

Client: SJ Fitness — run by Samantha Connell, a professional bodybuilder and gym owner based in Blackpool, Wales.

Objective: Increase bookings for SJ Fitness’s weight loss programs by improving digital visibility and building a consistent, low-maintenance lead generation system.

Key Strategies and Metrics:

Website Funnel Development: Built a clear, mobile-friendly website funnel that simplified the booking process and captured leads more effectively.
Social Media Content Creation: Created and scheduled engaging social media posts across Instagram and Facebook, focusing on client results and program benefits.
Localised Meta Ads: Launched a targeted Meta campaign aimed at people in the local area actively looking for weight loss support.

Campaign Achievements:

Boosted Online Presence: The new website and content strategy .brought in significantly more engagement and visibility.
Lead Growth: The Meta campaign brought in a consistent stream of qualified leads.
Higher Conversions: A strong percentage of those leads converted into paying clients, raising overall program enrollment rates.

Impact: The combination of a clean funnel, social proof-driven content, and precise ad targeting helped SJ Fitness increase program bookings and grow their client base— all while freeing Samantha up to focus more on coaching and less on day-to-day marketing tasks.

Consulting Projects

Aerolift Aviation Academy

Client: Aerolift Flight Academy — a family-owned flight school based in Michigan.

Objective: Increase student enrollment and revenue by building a simple but effective marketing funnel to promote their introductory flight lessons.

Strategy and Execution:

Marketing Funnel Development: Worked closely with the academy’s owner to build a streamlined marketing funnel that guided potential students from awareness to enrollment.
Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta (Facebook/Instagram) aimed at aspiring pilots in the surrounding area.
Automation & Consistency: Set up an automated system using Zapier and ClickFunnels to capture, qualify, and follow up leads— removing the need for constant manual outreach.
New Enrollments: 2 new Private Pilot License (PPL) students signed up in the first two weeks.
Revenue Growth: Generated $10, 000 in additional revenue within the first month.
Ongoing Success: The funnel continues to bring in steady leads each month, providing a predictable and scalable acquisition channel.

Impact: This project reinforced how powerful a well-built funnel and focused targeting can be—especially for niche service businesses. It also reinforced the value of clarity, simplicity, and automation when building digital systems that convert.

Consulting Projects

TNT Fitness

Client: Tiyapo Adeoye — retired professional bodybuilder and gym owner based in Watford, looking to boost sign-ups and streamline communication with new leads.

Objective: Increase gym membership sign-ups through a stronger digital presence, automation, and a high-engagement social media campaign.

Key Strategies and Metrics:

Website Development: Built a clean, mobile-friendly website with an integrated class schedule and lead form. Set up WhatsApp notifications so Tiyapo was instantly alerted whenever someone booked a session.
Meta Giveaway Campaign: Launched an engaging social media giveaway offering a free training session to attract potential gym members nearby.
Campaign Achievements:
- Engagement and Reach: Over 1,000 people interacted with the campaign
- High Conversion Rate: 14 new paying members signed up in the first month
- Cost-Effective Acquisition: Just £4.50 per new member

Impact: The campaign turned digital engagement into real revenue. Automated follow-ups helped reduce drop-offs and improved retention. With systems in place, Tiyapo was able to focus more on coaching while the backend handled lead capture, follow-up, and scheduling.

Consulting Projects

Popadoms Resturant

Client: Popadoms — a well-known family-run Asian restaurant in Newport, looking to boost online orders and reach more local customers through social media.

Objective: Run a short, high-impact campaign to increase online orders and improve customer engagement, especially during weekday evenings when traffic was slower.

Deliverables:

Ad Campaign Strategy: Designed and launched a 14-day Meta (Instagram + Facebook) campaign featuring their most popular dishes and promotions, targeted to local foodies and repeat customers.
Budget & Performance Management: Ran the campaign with a £350 budget, keeping CPC under £1.50 and achieving a strong 3% conversion rate.
Performance Metrics:
- Return on Ad Spend (ROAS): Achieved a 300% ROAS
- Cost Per Click (CPC): Maintained a CPC of £1.50
- Conversion Rate: 3%

Impact: The campaign brought in over 150 inquiries, resulting in a ~15% increase in online orders that month. Repeat customers responded well to personalized offers, and the data helped the client see exactly which promotions were working.

Consulting Projects | Personal

RP Plumbing & Gardening

Client: A local landscaping and plumbing business based in Swansea, Wales. They wanted to move beyond word-of-mouth and build a steady flow of new clients online.

Objective: Help move their business online and create a repeatable, automated lead generation system that could help them stand out in a crowded local market and support long-term growth.

Deliverables:

Website & Chatbot setup: Built a clean, high-converting website with an integrated lead form and chatbot to answer questions, handle inquiries, bookings, and basic questions.
Smart Business Cards: Designed scannable business cards linking directly to the booking page— making it easy for existing customers to refer friends and for offline leads to convert online.
Social Presence: Set up and managed their social pages, using automated content scheduling so they stayed active without extra effort from the client.
Lead Follow Up: Connected everything to a CRM that sent automated follow-ups via SMS and email. The owner received a text every time a form was filled out — no more chasing cold leads manually.

Impact: Within six weeks, they saw a 40% increase in inquiries, most of it coming from Facebook traffic. Robert (the owner) was able to spend more time on actual jobs while the system brought in consistent leads in the background.