Consulting Projects

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Consulting Projects

Consulting Projects

Switch Accounting

Client: Switch Accounting – A growing accounting firm known for its innovative approach to financial management and client services.

Objective: To enhance productivity and client service efficiency through the integration of AI-driven software solutions.

Deliverables:

AI Software Consultation: Consulted on the selection of cutting-edge AI software, including Microsoft Co-pilot, to streamline various accounting processes.
Automation Implementation: Implemented multiple tools designed to automate repetitive tasks, allowing the firm to focus on high-value activities.
Productivity Enhancement: Configured and optimized the software to maximize productivity, significantly reducing the time spent on routine tasks.
Efficiency Boost in Client Services: Leveraged AI tools to enhance the accuracy and speed of client interactions and financial reporting.

Impact: The integration of AI software at Switch Accounting has markedly improved productivity and operational efficiency, significantly reducing manual data entry and processing time, improving overall client service delivery.

Consulting Projects

Connells Estate Agents

Client: Connells Estate Agents, An estate agency recognized for its comprehensive real estate services.

Objective: To enhance operational efficiency in accounting, bookkeeping, and claims processing through advanced automation solutions.

Deliverables:

Automation Strategy Development: Created a customized strategy using Zapier and bespoke software to automate routine tasks, reducing manual efforts and errors.
Custom Software Integration: Implemented tailor-made software solutions specifically designed to streamline Connells Estate Agents’ financial operations and claims processing tasks.
Zapier Integrations: Utilized Zapier to connect and automate workflows across various platforms, enhancing data flow and operational efficiency.
Process Optimization: Refined existing workflows to ensure seamless automation and integration, leading to quicker processing times and reduced workload.

Impact: The automation solutions deployed at Connells Estate Agents resulted in a significant reduction in time and resources spent on administrative tasks, leading to improved accuracy in financial reporting and faster claims processing. This strategic enhancement has allowed the agency to focus more on client service and business growth.

Consulting Projects

SJ Fitness

Client: SJ Fitness, Blackpool, Samantha Connell a professional bodybuilder and gym owner in Blackpool, Wales.

Objective: Enhance the number of bookings for SJ Fitness’s weight loss programs.

Key Strategies and Metrics:

Website Funnel Development: Created a tailored website funnel to improve the booking process and efficiently capture leads for weight loss programs.
Social Media Content Creation: Developed and implemented a content strategy across social platforms to engage potential clients and highlight the benefits of the weight loss programs.
Meta Lead Generation Campaign: Executed a targeted ad campaign on Meta to increase visibility and attract prospective clients.

Campaign Achievements:

Enhanced Online Presence: The new website and social media efforts significantly increased user interaction and engagement.
Lead Generation Success: The Meta campaign effectively attracted a large number of leads interested in the weight loss programs.
Conversion Improvement: Successfully converted a notable percentage of leads into new bookings for the weight loss programs.

Impact: Our integrated approach of website optimization, content marketing, and targeted social media ads significantly increased the bookings for SJ Fitness’s weight loss programs, contributing to a higher return on investment and expanding the gym’s client base. This strategy demonstrates the effectiveness of combining digital enhancements with targeted marketing to achieve business growth.

Consulting Projects

Aerolift Aviation Academy

Client: Aerolift Flight Academy, a family owned flight school in Salt lake city, Utah.

Objective: Design and implement a marketing funnel to increase sign-ups for introductory flight lessons, aiming to boost student enrollment and revenue.

Strategy and Execution:

Marketing Funnel Creation: Collaborated with the academy owner to develop a tailored marketing funnel that guides potential students from awareness to enrollment.
Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta platforms, precisely aimed at attracting individuals interested in pursuing pilot training.
Consistent Lead Generation: Established a system that ensures a steady flow of leads each month, enhancing the academy’s student acquisition efforts.

Results:

Increased Enrollment: Successfully signed up two additional Private Pilot License (PPL) students within just two weeks of implementing the funnel.
Revenue Growth: Contributed an additional $10,000 to Aerolift Flight Academy’s revenue, marking a significant financial uplift.
Ongoing Success: The marketing funnel continues to generate consistent monthly leads, sustaining the academy’s growth trajectory.

Impact: This project exemplifies how a well-structured marketing funnel, combined with strategic digital advertising, can significantly impact lead generation and revenue growth for specialized education providers like flight schools.

Consulting Projects

TNT Fitness

Client: Tiyapo Adeoye, a distinguished retired professional bodybuilder and gym owner in Watford.

Objective: Enhance Tiyapo’s online presence with a new website featuring class scheduling capabilities and increase gym membership through a strategic Meta giveaway campaign.

Key Strategies and Metrics:

Website Development for Online Presence: Developed a sleek, user-friendly website for Tiyapo’s training location, facilitating easy online class scheduling and improved customer interaction.
Meta Giveaway Campaign: Launched an engaging social media giveaway on Meta, offering a free training session to attract potential gym members.
Campaign Achievements:
- Engagement and Reach: Successfully engaged over 1,000 participants in the giveaway.
- High Conversion Rate: Converted 20 of these participants into new gym members.
- Cost-Effective Acquisition: Maintained an impressive Cost per Acquisition (CPA) of only £4.50 per new gym member.

Impact: The campaign generated substantial revenue from the new gym memberships, covering the campaign costs and yielding a positive ROI. This strategy effectively expanded Tiyapo’s gym membership base, demonstrating the efficacy of combining a strong online presence with targeted social media marketing.

Consulting Projects

Popadoms Resturant

Client: Popadoms, a popular Asian restaurant in Newport.

Objective: Boost customer base and online orders by promoting best-selling dishes through an Instagram ad campaign.

Deliverables:

Campaign Creation: Developed and executed a targeted Instagram ad campaign, focusing on the restaurant’s top dishes to attract more customers.
Budget Management: Effectively managed a budget of £350 over a 14-day period.
Performance Metrics:
- Return on Ad Spend (ROAS): Achieved a remarkable 300% ROAS, indicating a highly profitable campaign.
- Cost Per Click (CPC): Maintained a CPC of £1.50, optimizing the budget for maximum reach and engagement.
- Conversion Rate: Attained a conversion rate of 3%, reflecting effective audience targeting and ad content.

Impact: This strategic campaign led to a significant increase in Popadoms’ customer base and a substantial growth in online orders, showcasing the power of well-crafted and targeted digital marketing strategies in the restaurant industry.

Consulting Projects | Personal

RP Plumbing & Gardening

Client: RP Plumbing & Gardening – A dedicated landscaping and plumbing company known for its exceptional craftsmanship and customer service.

Objective: To transition their traditional business model to the digital realm and ensure a continuous flow of leads for sustainable growth.

Deliverables:

Website Development: Conceived and launched a custom website, encapsulating the company’s ethos, services, and portfolio, serving as a digital storefront for potential clients.
Business Card Creation: Designed professional business cards that embody the brand’s identity. Complimented the client with a free batch of printed cards to enhance their offline networking efforts.
Social Media Integration: Carved out a digital space on relevant social platforms, ensuring consistency in branding, messaging, and engagement.
Lead Generation Management: Initiated and continue to oversee a robust lead generation system, utilizing both organic and paid strategies to ensure a steady influx of potential clients every month.

Impact: Through the seamless integration of offline and online branding tools, RP Plumbing & Gardening has seen a consistent rise in leads and brand recognition. The sustained lead generation management affirms the lasting impact of a meticulously crafted digital transition strategy.