Client: Aerolift Flight Academy — a family-owned flight school based in Michigan.
Objective: Increase student enrollment and revenue by building a simple but effective marketing funnel to promote their introductory flight lessons.
Strategy and Execution:
Marketing Funnel Development: Worked closely with the academy’s owner to build a streamlined marketing funnel that guided potential students from awareness to enrollment.
Meta Lead Generation Campaign: Launched a targeted lead generation campaign on Meta (Facebook/Instagram) aimed at aspiring pilots in the surrounding area.
Automation & Consistency: Set up an automated system using Zapier and ClickFunnels to capture, qualify, and follow up leads— removing the need for constant manual outreach.
New Enrollments: 2 new Private Pilot License (PPL) students signed up in the first two weeks.
Revenue Growth: Generated $10, 000 in additional revenue within the first month.
Ongoing Success: The funnel continues to bring in steady leads each month, providing a predictable and scalable acquisition channel.
Impact: This project reinforced how powerful a well-built funnel and focused targeting can be—especially for niche service businesses. It also reinforced the value of clarity, simplicity, and automation when building digital systems that convert.