TNT Fitness

Client: Tiyapo Adeoye, a distinguished retired professional bodybuilder and gym owner in Watford.

Objective: Enhance Tiyapo’s online presence with a new website featuring class scheduling capabilities and increase gym membership through a strategic Meta giveaway campaign.

Key Strategies and Metrics:

  • Website Development for Online Presence: Developed a sleek, user-friendly website for Tiyapo’s training location, facilitating easy online class scheduling and improved customer interaction.
  • Meta Giveaway Campaign: Launched an engaging social media giveaway on Meta, offering a free training session to attract potential gym members.
  • Campaign Achievements:
    • Engagement and Reach: Successfully engaged over 1,000 participants in the giveaway.
    • High Conversion Rate: Converted 20 of these participants into new gym members.
    • Cost-Effective Acquisition: Maintained an impressive Cost per Acquisition (CPA) of only £4.50 per new gym member.

Impact: The campaign generated substantial revenue from the new gym memberships, covering the campaign costs and yielding a positive ROI. This strategy effectively expanded Tiyapo’s gym membership base, demonstrating the efficacy of combining a strong online presence with targeted social media marketing.