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I specialize in guiding educational entities through AI integration, insightful data analysis, and impactful social media strategies.

Popadoms Resturant

Client: Popadoms, a popular Asian restaurant in Newport.

Objective: Boost customer base and online orders by promoting best-selling dishes through an Instagram ad campaign.

Deliverables:

  • Campaign Creation: Developed and executed a targeted Instagram ad campaign, focusing on the restaurant’s top dishes to attract more customers.
  • Budget Management: Effectively managed a budget of £350 over a 14-day period.
  • Performance Metrics:
    • Return on Ad Spend (ROAS): Achieved a remarkable 300% ROAS, indicating a highly profitable campaign.
    • Cost Per Click (CPC): Maintained a CPC of £1.50, optimizing the budget for maximum reach and engagement.
    • Conversion Rate: Attained a conversion rate of 3%, reflecting effective audience targeting and ad content.

Impact: This strategic campaign led to a significant increase in Popadoms’ customer base and a substantial growth in online orders, showcasing the power of well-crafted and targeted digital marketing strategies in the restaurant industry.